In 2009, Dirk van der Kooij founded this studio in the basement of the Design Academy, Eindhoven. His guiding question was seemingly simple: could plastic be an honest, durable material? Six pizza ovens welded together proved that yes, it could. The resulting Elephant Skin series saw recycled plastic wrinkle and contract as it cooled outside of a mould, conjuring a rich, living tactility. The ultimate imitator had finally found an identity of its own.