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about this product
The Seletti Supercoffee Table is a bold, sculptural coffee table that transforms a functional object into a playful visual statement, drawing directly from the radical Italian design experiments of the 1960s and 1970s. Designed by the anonymous collective Hello Again for Seletti, it features a striking checkerboard tabletop that acts as both a graphic surface and a symbolic nod to game culture, creating a rhythmic visual focal point within a space. The composition is defined by vivid contrasts and geometric clarity: a low square top balanced on a cylindrical base, often paired with saturated colors and unexpected combinations that evoke postmodern and Memphis influences. Crafted from MDF, wood, and laminate, the table blends industrial materials with refined finishes, resulting in a piece that is simultaneously ironic, expressive, and functional. More than just a coffee table, it operates as a spatial anchor and artistic gesture, embodying Seletti’s philosophy of turning everyday furniture into an imaginative, almost theatrical presence within contemporary interiors.

about the designer

Hello Again
Hello Again is an Austrian technology company founded in 2017 by Franz Tretter that specializes in digital customer loyalty solutions, serving as Europe's innovation leader in this field. The company, headquartered in Leonding with an additional office in Vienna, creates customized customer loyalty apps and web implementations that help businesses transform random customers into recurring loyal customers through features like points, gamification, and rewards. With 85 employees serving over 800 customers across 25 European countries, Hello Again's mission is to use digital technologies to enable companies to create individual loyalty programs and establish personal communication with their customers. Franz Tretter, the CEO and founder, previously served 13 years as CEO of Szene1 GmbH (Austria's largest event platform) and worked as a Product Manager at Runtastic before launching Hello Again to focus on digital customer retention solutions.
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