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Superbed
designed by
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Subscription Plan
Premium
Style
Contemporary, Postmodern
Brand
Seletti
Required
Base Game
Creator
Meinkatz + Felixandre (Bedding)
about this product
The Superbed by Seletti is a bold and playful statement piece from the Superfurniture collection, designed by the collective Hello Again. Inspired by the radical Italian design movement of the 1960s and 1970s, it transforms the bedroom into a graphic, almost comic-like environment with its sharp outlines, vibrant colors, and exaggerated geometry. More than a functional object, the Superbed embodies irony and creative freedom, turning everyday rest into a visual experience. Crafted from wood, MDF, and laminate, it combines solid construction with a striking aesthetic, balancing comfort with an unapologetically expressive design language.

about the designer

Hello Again
Hello Again is an Austrian technology company founded in 2017 by Franz Tretter that specializes in digital customer loyalty solutions, serving as Europe's innovation leader in this field. The company, headquartered in Leonding with an additional office in Vienna, creates customized customer loyalty apps and web implementations that help businesses transform random customers into recurring loyal customers through features like points, gamification, and rewards. With 85 employees serving over 800 customers across 25 European countries, Hello Again's mission is to use digital technologies to enable companies to create individual loyalty programs and establish personal communication with their customers. Franz Tretter, the CEO and founder, previously served 13 years as CEO of Szene1 GmbH (Austria's largest event platform) and worked as a Product Manager at Runtastic before launching Hello Again to focus on digital customer retention solutions.
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