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about this product
The Superchair by Seletti, designed by the anonymous collective Hello Again, is a bold and playful piece from the Superfurniture collection that reinterprets the radical Italian design of the 1960s and 1970s through a contemporary, graphic lens; conceived as both a functional seat and a sculptural object, it features a clean sled-like metal structure combined with a mix of materials such as MDF, laminate, wood and fabric, while its striking patterns and vibrant colourways—ranging from grid motifs to terrazzo finishes—give it a pop-inspired, almost cartoonish presence that instantly energises a space; lightweight yet durable, ergonomic yet expressive, the Superchair balances everyday usability with a provocative aesthetic, embodying Seletti’s signature approach of turning ordinary furniture into imaginative, character-filled design statements.

about the designer

Hello Again
Hello Again is an Austrian technology company founded in 2017 by Franz Tretter that specializes in digital customer loyalty solutions, serving as Europe's innovation leader in this field. The company, headquartered in Leonding with an additional office in Vienna, creates customized customer loyalty apps and web implementations that help businesses transform random customers into recurring loyal customers through features like points, gamification, and rewards. With 85 employees serving over 800 customers across 25 European countries, Hello Again's mission is to use digital technologies to enable companies to create individual loyalty programs and establish personal communication with their customers. Franz Tretter, the CEO and founder, previously served 13 years as CEO of Szene1 GmbH (Austria's largest event platform) and worked as a Product Manager at Runtastic before launching Hello Again to focus on digital customer retention solutions.
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