H&M HOME is a design-driven interior brand, offering fashion-forward decor and accessories for every room and style. The assortment ranges from high-quality bed linen and timeless dinnerware to stylish textiles, furniture and lamps; with contemporary style and attention to detail at its core. By merging modern design and quality with affordable prices, H&M HOME enables interior lovers across the world to create their dream homes. H&M HOME was launched online as a home textile concept in 2009. The assortment has been extended throughout the years and rolled out in many markets. Today, H&M HOME is available mainly in shop-in-shops in H&M stores and online, and is also expanding through standalone H&M HOME stores.