Born on the slopes of Vesuvius, Marialaura Rossiello graduated in Architecture in Naples under Riccardo Dalisi. From the poetry of design and a deep respect for tradition and history, in 2000 she was catapulted into the capital of Italian design for a master in Strategic Design at the Politecnico. Concreteness became a challenge, marketing, communication and strategy the keynote. For a number of years she collaborated with Italian design brands, and grew accustomed to consider the product within a comprehensive corporate process. Then she moved on tiptoe into a different British atmosphere. In 2011 she became partner of Studio Irvine, where industrial products were the throbbing heart of design.