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Superpop likes to turn polyethylene into art using a combination of recycling and colour. It thus becomes supersustainable, superlight and supercool, in extremely versatile, compact designs: coffee table, bedside table and stool. The waste-material used to make these products is first sorted by type then melted at low temperatures: this process reduces its environmental impact as well as maintaining its characteristics unchanged, for a green, circular approach. Simply super!
Born in Verona, graduated in Industrial Design at Politecnico di Milano. After a three years collaboration with Ludovica+Roberto Palomba in Milan, in 2007 he setup his own studio in Verona where he collaborates with other professionals in architecture, communication and graphics. His works have been showcased in many expositions in Rome, Milan, New York, Paris, Hangzhou, Shanghai, São Paulo, Miami, Dubai, London and Tel Aviv. Paolo also collaborates with Rolling Stone magazine writing the design column for the online edition. Paolo's works have been featured by main international magazines and newspapers as NY Times, Herald Tribune, Abitare, Interni, Ottagono, Residence, Icon, Elle Decor, Rolling Stone.
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