The Moor Rug


The Moor rugs are the second series of rugs designed by All The Way To Paris produced by &tradition. This time, ATWTP’s departure point came from the various shapes of gemstones. “We wanted to focus solely on the shapes, colours and textures – without any patterns,” notes Tanja Vibe and Petra Olsson Gendt, Founders and Partners at ATWTP. “For us, a rug brings all the elements of a room together in harmony, creating a feeling of closeness.” The result is a compelling sense of cohesion. Especially when you arrange all the rugs together as a cluster of gemstones. The rugs have a subtle shimmer to the surface to echo the qualities of a gemstone.

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All the way to Paris

All The Way To Paris (ATWTP) started as a graphic design duo in 2004 and has since evolved into an award-winning group of global talents with a passion for pushing the creative envelope. For going beyond the boundaries of the expected to explore a broad spectrum of projects within visual communications. From graphic identities, digital designs, illustrations, art and museum catalogues, exhibition graphics and books to rugs, fabrics, intriguing design objects and interiors.

For founding partners Tanja Vibe and Petra Olsson Gendt, their raison d’être stems from a Scandinavian no-nonsense approach to design, where they continuously seek to eliminate the unnecessary.

Another Rug is a perfect example. It’s an abstract image of an endless stairway with a distinctive depth, using an ancient tapestry-woven Kilim technique from the Middle and Far East. “This rug bridges the past with the present in a new expression,” says Martin Kornbek Hansen. “A goal that runs deep in our DNA at &tradition. Rugs are fundamental to setting the scene in any space. We are truly pleased to present a product that we see as destined to become a future classic.”