Rietveld, a Dutch architect with a strong penchant for experimentation, and one of the founders, with Mondrian, of the neo-plastic de stijl movement in 1917, designed the Utrecht model in 1935. This model was created for the Metz&co department store in Amsterdam, hence conceived for the mass market, and represents Rietveld’s decision to adopt a more “market oriented” approach to comfort and relaxation. An example of the breakdown of elements, emphasised by two types of visible stitching (saddle stitch or zig zag) in five different colours.
Gerrit Thomas Rietveld
Gerrit Thomas Rietveld (born 1888) was a Dutch furniture designer and architect. One of the principal members of the Dutch artistic movement called De Stijl, Rietveld is famous for his Red and Blue Chair and for the Rietveld Schröder House, which is a UNESCO World Heritage Site.