The balance between sinuous shapes and movement defines ARCADIA, the rounded shape pouf, apparently looking light weighted and playful. The curved wood of the arches at the base recalls one of the classic styles of the company, bestowing it with a new and modern look in addition to supporting the large circular padded seat upholstered in fabric.. The pouf was originated from the first collaboration with the designer Serena Confalonieri, who knew how to dialogue with the company’s tradition, analyzing its cultural references, studying its materials and working method and then proposing a piece of furniture that can fit comfortably into different private environments as well as in the public spaces. ARCADIA is inspired by the arches and colonnades found in the courtyards of the neoclassical dwellings, its generous dimensions invite to lightheartedness, sharing and conviviality moments.
Milan-based designer and art director Serena Confalonieri works in the field of product, interior, graphic, and textile design, collaborating with companies and artisans of excellence both in Italy and abroad. Her strongly distinctive style is built around a graphic, colorful, and emotional vision, mixed with decorative hyperboles and geometric shapes. Unexpected subjects, chromatic and material combinations, together with anthropomorphic and zoomorphic inspirations, give life to projects where design is given an ironic twist and, vice versa, playfulness is at the root of the project. She has been the art director of design brands and realized many site specific set-ups and installations on behalf of the Municipality of Milan, Archiproducts, Marmomac Fair, and the San Siro Milan Hippodrome on the occasion of the “Leonardo Horse Project”. Alongside important institutions such as Triennale Milano, Fondazione Cologni, Michelangelo Foundation, Coin Casa and Elle Decor, Mexico Design Week, she took part in many projects characterized by the aim of guiding small and extraordinary artisanal realities towards more contemporary designs and products, in order to save and bring to light a know-how, otherwise at risk of extinction. Serena has been selected for several design residencies and workshops both in Italy and abroad (USA, Mexico, Portugal). Her projects have been featured in many important publications and trade magazines (The New York Times, Corriere della Sera, Il Sole 24 ore, Wallpaper, Interni, Ottagono, L’Officiel, Elle Decor …); also, she has received prestigious awards including the Architonic Interior Innovation Award and two Honorable Mentions at the Young & Design Awards and the German Design Awards. Her works have been exhibited in well-respected design addresses such as the Milan Triennale and the Rossana Orlandi Gallery.